Should Your Business Target Every Holiday? Tips for Success

In the world of business, every holiday seems like a golden opportunity for promotions and sales. But is it really worth the effort to tackle each and every holiday throughout the year? Let's dive into his tips to help you make an informed decision about holiday marketing.

Is it necessary for your business to go all-in on every holiday? His honest answer might surprise you: probably not. While holidays can indeed be profitable, blindly targeting all of them might not be the most effective strategy for your unique business.

It is important to plan at least two months ahead for each holiday. For instance, if you're gearing up for Mother's Day in May, start planning in March. Additionally, research which holidays are most popular in your area. If you're in a resort town, Fourth of July, Labor Day, and Memorial Day weekends might be prime opportunities. Keep an eye out for niche holidays, too, as they can offer unique marketing possibilities.

Generic stock images with placeholders won't cut it. Instead, invest in high-quality mockups that showcase your products in real-world situations. Jared even recommends a website called Placeit.net for fantastic mockup options. Based on his experience, quality photos often outperform percentage discounts.

If you've tried promoting a particular holiday in the past and it didn't yield the desired results, it's okay to skip it in the future. Sometimes, it's better to focus on what works best for your business.

So, should your business target every holiday? The answer isn't a simple yes or no. Every business is unique, and what works for one may not work for another. Factors like location and your specific products or services play a crucial role in making this decision.

Remember to keep detailed records throughout the year to help you identify which holidays and promotions are most successful for your business. Don't forget to consider local events, conventions, fundraisers, and festivals, which can also provide excellent marketing opportunities.

In the end, your business's success depends on finding the right balance and focusing your efforts where they'll make the most impact. Tailor your approach to your specific situation, and watch your business thrive during the holidays that matter most to you.