You have a number of projects on your lap right now. If you run a business, then the marketing efforts should be on the top of your list. Even as going online is now the "it" thing to be, print still plays a major role in decision making. People still like to hold something in their hand before they part with their money. All printing projects must begin with proper homework done beforehand. If this is not done, the chances are that you will suffer extended delays in the later part of the business cycle. Worse, you may lose your business reputation and even brand recognition.
Pricing and quality
Competitive pricing is extremely important in printing projects. The easiest way to achieve minimum expense is to compare quotes given by different printing companies. Understand that the price quoted may depend on where your office is located. Printers in posh localities quote inflated prices while others with addresses in poorer, less industrialized areas offer discounts. Then again, you get what you pay.
Print quality is a clinching factor. The marketing material for your business should be richly colored and must have a professional appearance. This will impress potential customers and clients. Conversely, cheap paper and visible flaws mean a company is a shoddy one. Potential customers could be put off by cheap products.
Proofing and delivery
Delivery within deadlines is a must. All print jobs have stated deadlines. This could be a difficult problem if materials aren't ready within this time. This is why you should always approach professional companies for the job. Experienced printers will give you the exact date within which the print will be ready for you to collect and dispatch.
Proofing is vital for any print job. Read the print multiple times and with fresh eyes to make sure that the text is a flawless one. You must show to your customers that you are a perfectionist and can easily manage both small and larger jobs without breaking a sweat. Any mistakes in the final print reflect on your efficiency. A single flaw means customers may not believe that you can deliver a flawless job. Proofing is a vital activity. Carve some time out from your busy schedule to proof-read every word and sentence structure. Take a long and hard look at the images. Do they match the text content? If not, change the images.
